MIND MAPPING

This was taking the brainstorming idea further to create a mind map. The exercise was to create a mind map for the design of a banner for a construction company for their blog site. With freehand I wrote/drew key words and concepts which sprang to mind. I then copied this using bubbl.us After this was completed I used print screen to copy the image into photoshop, where it was saved as a gif file an then uploaded onto this blog.

Brainstorming & Jeep Ad

This was a brainstorm exercise. Working in a group we discussed various ideas to put together a poster ad for Jeep aiming it at various sports people. Words such as: adventure, extreme, excitement, luxury, power, image, survival, cross terrain were triggered. We then pursued the idea of 'image' and what image owning a Jeep displays. This was broken down further with ideas of: wealth, masculinity, strong, power, adapable, survival-all etc.

We then as a group took an idea of a sport/hobby to develop further, others in the group chose desert/mountain biking, kayaking in wild water etc. I chose fishing as a sport and taking your jeep from the city during the week to the coast for some wild rock fishing, indicating that you can take your jeep anywhere.

TAFE Advert - Mountaineering concept

Using an image of a climber reaching a mountain summit suggests success, an achievement, both as an individual and in business. The overt message is that hiring a TAFE digital media graduate will help your company reach greater success. The underlying message is that the TAFE grads are as resourceful and determined as you (the employers) are.

I used dark blue for the text to balance the light blue of the sky, but also to compliment the dark blue in the TAFE logo. In psychology of colour, blue indicates truth, dignity, power, trust, reliability and belonging, so the use of this colour indicates that the message and text of this ad can be relied upon.

Please click here to listen to a description of my concept for this ad.