TAFE Advert - Mountaineering concept

Using an image of a climber reaching a mountain summit suggests success, an achievement, both as an individual and in business. The overt message is that hiring a TAFE digital media graduate will help your company reach greater success. The underlying message is that the TAFE grads are as resourceful and determined as you (the employers) are.

I used dark blue for the text to balance the light blue of the sky, but also to compliment the dark blue in the TAFE logo. In psychology of colour, blue indicates truth, dignity, power, trust, reliability and belonging, so the use of this colour indicates that the message and text of this ad can be relied upon.

Please click here to listen to a description of my concept for this ad.